Commercial Tobacco-Free Living Setting

2022 Commercial Tobacco-Free Living Setting Updates

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The 4 P’s of the Tobacco Retail Environment in Wabasha County.

The retail environment (or point of sale) is where tobacco enters communities. Tobacco products are marketed and sold in the retail environment at retailers like gas stations, convenience stores, grocery stores, pharmacies etc. This is the tobacco industry’s prime marketing channel and where the industry spends a majority of their marketing dollars to keep the tobacco products they make cheap and visible.

In 2021, store audits were conducted in Wabasha County to document the presence of tobacco-related marketing and tobacco products at retailers in the county. This report addresses and highlights the“4P’s”ofthe retail environment using this data collected.

• Product refers to the physical tobacco product such as cigarettes, cigars, e-cigarettes, and other tobacco products.

• Price refers to the cost of tobacco products.

• Price Promotion refers to print advertising and discounts used to market and reduce the price of tobacco products.

• Placement refers to the strategic positioning of tobacco products and tobacco marketing.

The visibility and accessibility of tobacco products and tobacco marketing in the retail environment increases tobacco use initiation, makes it harder to quit, and keeps people addicted. Use of tobacco products can lead to negative social, economic, environmental, and health-related outcomes such as disease and death. A comprehensive approach through policy, education and enforcement that addresses the “4 P’s” of the retail environment will help reduce the impact of tobacco availability and use in Wabasha County.

If you’d like to learn about partnering with Wabasha County SHIP, email Tina Moen, SHIP Coordinator or call 651-565-5200. SHIP is a state-based program that works at the local level to support healthier communities by expanding opportunities for active living, healthy eating and commercial tobacco-free living.

2021 Commercial Tobacco-Free Living Setting Updates

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Free help to quit your way.

Quit Partner is Minnesota’s free way to quit nicotine, including smoking, vaping and chewing. We can support your quit with one-on-one coaching and other helpful tools. Whenever you need us, we’re here to help 24/7. Text START to 36072 #BacktoSchool #QuitSmoking #QuitVaping #QuitPartner

For schools whom would like to learn about partnering with Wabasha County SHIP and having support implementing tools such as Minnesota Department of Health’s School Toolkit for E-cigarette Use and Prevention and Cessation, email Tina Moen, SHIP Coordinator or call 651-565-5200. SHIP is a state-based program that works at the local level to support healthier communities by expanding opportunities for active living, healthy eating and commercial tobacco-free living.

Wabasha County SHIP initiated third round of data collection in retail stores across Wabasha County.

Wabasha County SHIP, working on a grant with the Minnesota Department of Health, had the goal of visiting and collecting data at all 25 retailers across Wabasha County by the end of August 2021. We have been looking closely at both the outside and the inside of the store at each retail location, recording our observations about tobacco products and marketing materials. The last time this was completed was in 2018 (click on the image to read the report).

The data collectors have been in the stores for about 15 minutes and have done their best to stay out of the way of customers and clerks. We did not ask customers any questions. It is important for us to let you know that this is not an inspection or compliance check. Also, the results of our study are kept in summary form, never identifying any one store.

If you’d like to learn about partnering with Wabasha County SHIP, email Tina Moen, SHIP Coordinator or call 651-565-5200. SHIP is a state-based program that works at the local level to support healthier communities by expanding opportunities for active living, healthy eating and commercial tobacco-free living.

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